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Haas driver Romain Grosjean thinks Formula Ones new American owners could be important in improving broadcasting and taking the sport to a whole new generation of fans.Last week John Malones Liberty Media announced it has?agreed to purchase a controlling stake in F1 in a deal worth $6.4 billion. The group has already outlined five key objectives for F1, including promotion and marketing of F1 as a sport and brand and enhancing the distribution of the content beyond the existing formats.Liberty is also expected to use its experience and expertise from American sport to improve fan engagement in F1 and Grosjean thinks its important the new owners change the perception of the sport.When asked if the new owners could bring a new era in fan engagement, he replied: It could ... People that dont know F1 dont think it is a sport. You drive a car... it is Gs [forces], it is temperature and so on, but it is hard to translate it on TV.With new technologies to show that the drivers are having a tough time in the car, people will try to follow more. With all the technology, the platform they have... you could get fan engagement through every social media platform we have today.Grosjean believes it is important to emphasise how difficult it is to be an F1 driver, something he does not think is appreciated in the wider sporting world.[Showing driver heartrate] could be fun. They do it in Tour de France with some of the riders. How many kilos you need to put on the brake pedal to stop the car... the Gs is great but for someone that doesnt know what 5Gs in the braking, what does it mean?It is the same as downhill skiing... if you go to Kitzbuhel and you see the slope you say f---, this is not f---ing around! It is hard to show it on TV.As part of Americas first F1 team since 1986, Grosjean thinks the future success of Haas could be instrumental in determining how perceptions of the sport change.I think [American owners] is pretty cool. Americans know how to produce a good show if you look at Superbowl or NASCAR, I think for the audience it is something we can improve. A second GP in the US, maybe in the West Coast would be good.It is so hard to follow what is going on in F1 because most of the races are 3am or 4am so it is difficult to follow the race live. If Haas becomes more successful then people will start to follow more and it could be a great thing ... I think it is great for F1, it is such a big market, so having them in F1 is a great thing.Fake Yeezy . 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Parker had 26 points and eight assists and San Antonio beat Toronto 112-99 Monday night. "We won that game because of Tony Parkers aggressiveness," Spurs coach Gregg Popovich said. "His juice; his aggression all night long.Longtime rivals will square off in Chicago on Wednesday, with one squad hoping things change and the other hoping they wont.Sporting Kansas City (8-8-4, 28 points) is riding a five-game unbeaten streak as it travels to Toyota Park to meet the Chicago Fire (3-8-5, 14 points), which is stuck in last place in the Eastern Conference.It might lead one to think that this is a one-sided rivalry, and one would be right. But its Chicago that has dominated the series. Chicago has more regular-season wins against Sporting KC (formerly the Kansas City Wizards) than anybody. The Fire is 25-14-11 all time in the series, including 17-4-2 in Chicago.Sporting Kansas City is hoping that its recent streak will continue. A once-dormant offense has come to life. The club has 10 goals in its last four games -- after scoring just four in the previous seven. They will welcome back forward and leading scorer Dom Dwyer, who returns from a one-game suspension for caution accumulation. He has scored in three of his last four appearances against Chicaggo.ddddddddddddSporting Kansas City is also hopeful that midfielder Graham Zusi is back in the lineup. He played a key role in his teams 3-2 win over the Columbus Crew on July 3, but he pulled a hamstring during pregame warm-ups for a match against New York City FC on Sunday.Despite their position in the standings, the Fire has just one loss in their last seven home matches (3-1-3). They are unbeaten in four straight at Toyota Park. Close losses have been Chicagos undoing so far, as all but two of Chicagos 16 matches have been decided by a goal or less.Forwards Kennedy Igboananike and David Accam have netted four goals each, combining for more than half of Chicagos scoring haul this year (15 goals). Newly acquired Dutch striker Michael de Leeuw made his MLS debut on Saturday and is expected to bolster the Fire attack after scoring more than 100 goals during the last six years in the Netherlands. ' ' '