Die Macht » If implemented correctly, SEO can o

A few years ago Emmanuel Sanders Broncos Jersey , search engine placement was arranged by your average Web designer andor Webmaster. The Webmaster would simply submit a site to search engines manually or use rudimentary software that was widely available.

Keyword relevance was largely a matter of link popularity and the Webmaster assigning a simple keyword meta-tag to each page of your site. The system used to work reasonably well, or so it seemed. That is no longer the case.

Today, submission to the major search engines like Google is largely irrelevant, although there is a complex mix of PFI (pay for inclusion) and PFP (pay for performance, sponsored links Demaryius Thomas Broncos Jersey , PPC ads) that require complex submission of details.

Today's Methodology

In today's Internet economy, sophisticated and complex programs - called spiders - surf the Web looking at the source code of Web pages. They sort through the complex web of formatting tags, programming script, multi-media, page titles Royce Freeman Broncos Jersey , and content that the user may or may not see, to ascertain how to rank each page of your site for each and every word and word combination that it finds.

These spiders index the words of each page found and add it to the engine's database, making them available as keywords for search engine searchers. In this new environment, sophisticated software programs that analyze the various search engine algorithms and how they rank selected pages have moved to the forefront of search engine placement.

This has spawned a large industry of SEO (search engine optimisation and marketing) experts and specialist SEM firms.

What Does Keyword Based Marketing Offer?

If implemented correctly, SEO can offer a higher return on investment than nearly any other marketing strategy (online or offline). Placing high in the search engine ranking positions (SERPs) is a great way to attract first time visitors. Placement in the search engines can largely determine the "reach" of your online marketing strategy.

The stakes in this battle are being raised all the time as the number of users going online increases - which in the U.S. alone approaches 100 million - with over 60% of those users spending some 48 BILLION dollars per year for online shopping (Greenspan Bradley Chubb Broncos Jersey , 2002, ). ys[/url] Wholesale NFL Jerseys Cheap NFL Jerseys Free Shipping